In her book, Mateer writes that the name came out of a nice, hot soak with a good book. But that name …”Caboodle”… where did she come up with it? We know what you’re thinking - the story is amazing. However, Leonie eventually found herself back in the arms of her caboodle as a consultant for the original manufacturer. She would leave to find another company that would eventually sell to one of the biggest cosmetic companies in the world, Estée Lauder. The first backed out before production, but the second saw the potential and signed on to help launch what was to become one of the biggest trends for girls in the ’90s.Įventually, that company would take ownership of her idea and expand on it. It took her two tries to find a manufacturer that was willing to go through with the deal. That was the inspiration she needed, and she soon started shopping her idea to different companies. In that tackle box was all the model’s makeup. While brainstorming ideas for a new business after moving to California in the ’80s, she remembered seeing a model carrying a tackle box to a photoshoot.

Though that makes for a great story, Leonie relates the actual story in her book. She happened to read that the legendary letter turner, Vanna White, used a tackle box to keep all her cosmetics organized.Īnd, thus, the iconic plastic organizer was born. It has been said that the inspiration for this handy tool came from its inventor, Leonie Mateer, perusing the pages of People. One of the most popular legends about the creation of this tidy little organizer starts with a leisurely day of reading the rags. The story of the Caboodles case goes all the way back to the mid-1980s. History of the Caboodle: What is a Caboodles Case? We love the products we recommend in this post, and we hope you do, too!

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Caboodle 80s